On-Page Factors which affect your Airbnb SEO rankings
Airbnb listing title & description. The keywords utilized in your listing title and description help the algorithm determine if your property is highly relevant to the searcher.
Guest reviews and ratings. The harder 5-star reviews you might have, the better internal ranking you will get.
Amenities associated with your listing. Include the maximum amount of detail as is possible with regards to amenities on your listing. Greater information you are able to provide in regards to the extras, the greater of the edge you’re likely to have over other competing rentals in the area.
Message response rate and cancellation rates. The faster your response rate, the greater comfortable Airbnb is sending you its customer traffic.
Instant Booking. Airbnb gives an enclosed benefits of Instant bookings. You can learn how we have reduced problem guests with all the instant booking.
Super Host status. It’s challenging to say just how much this helps boost your listing, but the research appears to be say it’s pretty minimal. Don’t sweat this if you have recently lost the status or haven’t earned it yet.
Custom URL link. It becomes an underrated and comparatively new SEO element Airbnb introduced. You’ll want to complete the Airbnb SEO strategy before setting up a custom URL link.
Image file names. The names in the images you upload are normally overlooked, however they help Airbnb’s algorithm if the images are named correctly you need to include your Airbnb keyword strategy as if your custom URL.
Amount of people which may have your listing saved. The volume of those who have favourited or hearted your listing. It’s not really a major factor but additionally not to be overlooked in your Airbnb listing SEO.
How often you get more listing. The Airbnb algorithm rates this factor more heavily given it wants to encourage hosts to have their listings up-to-date. Likely to Airbnb growth hack that automates your updates with accomplishment.
1st Page Click-Through-Rates (CTR). The volume of times someone searching for Airbnb clicked your listing as it appeared on site 1. The harder folks that click your listing seen in their search query, the larger the CTR.
Enquiry Contact Rates. The amount of times folks have enquired relating to your listing straight away to you.
Booking Rates. The quantity of people who checked out your listing divided from the variety of reservations made. If for every single 100 views you get one booking, then this booking rate is 1%.
Pricing competitiveness. The listing’s price because it relates to your amenities, space and placement when compared with other similar listings in the area.
Search demand. The volume of people searching through Airbnb to the dates and amount of guests for their reservation.
Invite rejections (pre-approvals). The volume of people you rejected that enquired about your listing. Airbnb doesn’t like when hosts reject potential guests.
Booking requests. The total number of bookings you’ve completed.
Availability. If your listing can be obtained for the dates looking enquiry is seeking.
Your competition. Their availability, amenities, locations, pricing etc. when compared with yours.
Off-Page Airbnb Factors which affect your Airbnb SEO rankings
Social graph matrix. The amount and excellence of social media marketing shares to your content.
Backlinks. Links directed your listing business websites.
Backlink Quality. The standard of those sites linking on your airbnb listing.
Anchor text. The hyperlink text from your other how do people your site.
*The Off-page SEO factors for Airbnb are more important when the on-page aspects of your listing’s SEO are nailed down. We’ll revisit off-page SEO at the end on this Airbnb host tips SEO guide.